I was still using the same personal logo I had created when I graduated college and found it no longer represented who I was as a designer. This was my logo before the redesign.
I wrote the following design brief and began with creating a mood board representing where I wanted to go, both graphically and in terms of a color story.
Design Brief: The objective is to create a personal logo for a graphic designer with the initials "NG." The design should reflect a balance of professionalism and a playful, approachable personality. The logo will serve as a personal brand identity, primarily used on a portfolio website, business cards, a resume, and social media platforms.
I then used the shapes and patterns from my mood board and online typeface references to sketch ideas for the logo.
